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Self-Hosting Ghost: Professional Publishing Platform

Ghost is a professional publishing platform. Beautiful writing experience, memberships, newsletters, and SEO — built for creators.

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What Is Ghost?


Ghost is a professional publishing platform designed for bloggers, journalists, and creators. It combines a beautiful editor with built-in memberships and newsletters.


Features


Editor

  • Rich, distraction-free editor
  • Markdown + cards (embed anything)
  • Image, gallery, bookmark, code cards
  • Drag-and-drop content blocks
  • Custom HTML and embeds

    • Memberships

  • Free and paid tiers
  • Stripe integration
  • Member portal
  • Member analytics
  • Gated content

    • Newsletters

  • Built-in email newsletter
  • Segment by membership tier
  • Beautiful email templates
  • Open and click analytics

    • SEO

  • Clean URLs
  • Structured data (JSON-LD)
  • Twitter and Open Graph cards
  • Canonical URLs
  • XML sitemap
  • Robots.txt

    • Themes

  • Official and community themes
  • Handlebars templating
  • Custom themes
  • Ghost marketplace

    • Ghost vs WordPress vs Substack


  • Ghost: Modern, fast, built for publishing
  • WordPress: Most flexible, plugin ecosystem, complex
  • Substack: Simplest, newsletter-first, takes 10% of revenue

    • Deployment


    1. Deploy Ghost on TinyPod

    2. Choose a theme

    3. Configure memberships

    4. Write and publish


    Resources: 1 CPU, 1 GB RAM.


    Ghost is the best self-hosted platform for professional publishing. The editor experience and built-in memberships make it a complete creator tool.